Our Vision is to become the reference quality provider of branded healthcare products and services to individual and corporate customers across the Middle East and Africa.
Our Mission is to provide products and services at the highest quality standards that will capture the trust and confidence of consumers and companies.
Our Core values
Business integrity : We will always do the right thing.
Customer focus : We will always be in tune with our customers’ needs and wants, and will strive to meet them
Edge : We will always work to be the best at what we do.
Passion : We will always show a driving desire to excel and win.
The company scope includes:
Marketing own brands of various pharmaceutical brands both in the OTC and the prescription sectors.
Marketing own brands of food supplements of medicinal or healthcare related benefits through pharmacies as well as chain retail outlets.
Manufacturing pharmaceuticals and food supplements for own brands as well as for others
Providing marketing services to other pharmaceutical companies (both local as well as Multinational).