Security and Privacy Policy

Key Questions and Answers
Thank you for visiting this website. We hope you enjoy learning more about EPM and our products.

EPM respects your right to privacy in the on-line world when you use our websites and communicate electronically with us. We put in place all necessary measures to keep secure any personal information you give us.

It is fundamentally important that you are informed that EPM is the Data Controller (please see Question 18 of this Notice) of your personal information. The principles set out in this Privacy Notice apply to all Data Controllers in EPM.

We asked ourselves a number of key questions that we believe you would like answered about the personal information that you submit to EPM. These answers will inform you of your rights relating to your personal information and the measures that EPM takes to maintain the privacy and security of this personal information. We trust you find this information helpful.

If you have any requests concerning your personal information or any queries with regard to these practices please contact EPM, consumer services, at the contacts given in Question 5 below.

We designed this Privacy Notice so that you don't have to read all of it to find an answer to a specific question. If you want to read all of it – please feel free to do so. It's set out in full below.

1- What personal information does EPM collect through this website and how does EPM collect it?

We only collect personal information that YOU want to provide to us or that is needed to provide (and improve) our service to you. We collect direct personal information such as name, address and e-mail address as well as indirect information such as cookies; connection and system information. You may want to give us your e-mail address, name, telephone number etc. so that we can provide you with information on our products; enter you into our competitions or surveys; or just keep you updated about exciting EPM developments that you are interested in. Alternatively, you may want to develop your career with EPM and apply for job vacancies by posting your CV on our on-line recruitment sites. You can be confident that EPM takes all necessary measures to keep any personal information you send to us private and secure.

2- How does EPM keep your personal information secure?

EPM takes all necessary measures to keep your personal information private and secure. Only authorized EPM Group staff, Third Party companies (i.e. service providers) staff or our business partners' authorized staff (who have contractually agreed to keep all information secure) have access to your personal information. All EPM staff that has access to your personal information is required to adhere to EPM Group Privacy Policy and all third-party employees who have access to your personal information have signed non-disclosure agreements. In addition, contracts are in place with third-party companies that have access to your personal information, to make sure this information remains secure. To ensure your personal information is protected, EPM maintains a secure IT environment and has the appropriate measures in place to prevent unauthorised access (i.e. hacking).
Please see Question 4 – Who does EPM Group disclose your personal information to and why?

3- What purposes does EPM use your personal information for?

Your personal information will be used for the purposes for which you provided it to EPM. It will also be used to administer, support and obtain feedback on the level of our services and to prevent breaches of security, the law or our contract terms.

4- Who does EPM Group disclose your personal information to and why?

EPM will never share your personal information with any Third Party business organisation that intends to use it for direct marketing purposes unless you have given us specific permission to do this. For EPM's policy on: (a) direct marketing by e-mail; (b) your right to ask EPM at any time NOT to contact you by means of direct e-mail marketing; and (c) also your right to delete your personal information from our systems – please see Questions 8 & 5 respectively. EPM may share your personal information with other companies or Third Parties, but only in the strictly limited circumstances set out below: Third Parties (such as our internet service providers) who help us administer this website. Some of these business partners may be located outside the country where you accessed this website. Please see Question 6 – "Which countries will your personal information be sent to and why?" These Third Parties must at all times provide the same levels of security for your personal information as EPM and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of EPM. We may also supply your personal information to government bodies and law enforcement agencies if: we are required to do so by the requirements of any applicable law; or if in our good faith judgment, such action is reasonably necessary to comply with legal process; to respond to any legal claims or actions; or to protect the rights of EPM or its customers and the public. We may, in a few limited circumstances, supply your personal information to potential acquirers of any relevant EPM business but provided that (a) we have contractually ensured that this information is kept private and secure; and (b) that when supplying this personal information EPM complies with the applicable local laws.

5- How can you see, check, change or delete the Personal Information you send to us?

You have the right in a number of countries to ask companies (such as EPM) to provide you with all the information it stores on you. Certain national laws may require you to pay a small charge for this activity. You may also have your personal information deleted, corrected or revised by sending an e-mail to or call EPM Consumer service, Tel.: +2 (02) 24544286

6- Which countries will your personal information be sent to and why?

EPM is a regional company and your personal information may be transferred across international borders. It may be transferred to countries that have different levels of data protection laws to the country from where you submitted your personal information. Your personal information may also be transferred between different companies located in different countries. EPM takes the appropriate measures to maintain security of the personal information both during transit and at the receiving location.The server that makes this website available may be located outside the country from which you have accessed this website. Our main hosting provider for Swist websites is based in the US. This provider is bound by a contract that ensures a high standard of privacy protection and requires (amongst other provisions) that it act only on EPM instructions and implements all technical measures necessary on an ongoing basis to keep your personal information secure.

7- COOKIES ("Tracking Technology") – How and why does EPM use them?

EPM does make use of tracking technology ('Cookies') to gather such personal information as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of understanding how visitors use this website. Cookies help us tailor this website to your personal needs.EPM keeps all the information collected from cookies in a non-personally identifiable format. This type of information obtained through cookies will not be disclosed outside EPM or designated Third Parties. It will not be used for unsolicited communications.Cookies located on your computer do not contain your name but an IP address. After the user's session is cancelled the information contained in the cookies is no longer available to EPM.Please ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them, although you may not have access to all the features of this website if you do so. See your browser "help" button for how you can do this. You do not need to have cookies on to use or navigate through many parts of this and other Swist websites. Remember that if you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.

8- E Marketing - What is SPAMMING and what is EPM’s position on SPAM e-mails?

Spamming is where unsolicited e-mails are sent to you containing advertisements or marketing related materials without your consent.EPM does NOT send SPAM e-mails. EPM itself uses an anti-SPAM tool to protect our employees from SPAMMING. Sending e-mails without consent is illegal in many countries. EPM will not use your personal information (including your e-mail address) for direct marketing or follow-up communications unless you give us your EXPRESS permission. This is called "OPT-IN" consent.Also, EPM does not share your personal information with any Third Party (not- EPM) who will use your personal information for SPAM mails.EPM websites give you the opportunity to receive marketing information by e-mail. Every e-mail sent by EPM will give you the opportunity at any time to stop receiving marketing e-mailsIf for some reason you believe you have received SPAM e-mail from EPM company please inform us immediately at the address given. For address details please see Question 5 - How can you see, check, change or delete the Personal Information you send to us?

9- How long does EPM keep your personal information?

EPM may store the personal information that you send to us via this website in its databases such as its Customer Relationship Marketing database. Your personal information will be kept by EPM only for as long as is reasonably necessary taking into consideration our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using EPM services or stop using this website. After this period, your personal information will be deleted from all systems in EPM.We remind you that we have a right to have your personal information deleted at any time. Please see Question 5 - How can you see, check, change or delete the Personal Information you send to us (above)?

10- What is EPM's policy on children using and communicating with our websites?

We believe that it is highly important to protect the privacy of children on-line and encourage parents or guardians to spend time on-line with their children to participate in and monitor their e-activities.
Special note to Children under the age of 16
If you are under the age of 16, we advise that you speak with your parent or guardian BEFORE giving your personal information to EPM websites. If you are not sure you understand something in this section, you should ask your parent or guardian for their help.
Special note to Parents of Children under the age of 16
We recommend that parents/guardians regularly check and monitor their children's use of e-mail and other on-line activities.Please make sure that your child does not give us personally identifiable information on-line without asking your permission.You can, at any point of time, check your child's personal information. Alternatively, you can also ask us to delete any of your child's information by sending us a deletion request form by e-mail/postal mail/ fax to the address given in contact details set out in Question 5 - How can you see, check, change or delete the personal information you send to us?

11- Does EPM link to other Third Party websites and what happens to my personal information when this linking happens?

EPM links to other websites to offer you an opportunity to review connected and interesting information related to EPM. These Third Party websites are outside our control and are not covered by this Privacy Notice. If you access other websites using the links provided, the operators of these websites may collect your personal information. Please ensure that you are satisfied with the Privacy Policies of these Third Party websites before you submit any personal information. EPM tries, as far as we can, to ensure that all Third Party linked websites have equivalent measures for protection of your personal information, but we cannot be held responsible legally or otherwise for the activities, privacy policies or levels of privacy compliance of these Third Parties.

12- What happens to my personal information when I e-mail Swist web page to someone else?

Some of our websites may provide you with the opportunity to e-mail a web page address to another person. For this feature to work, we may need to collect your e-mail address and/or the e-mail addresses of those you send the web page to. E-mail addresses collected in this way are not used for any purpose other than to fulfill your request. These e-mail addresses are not stored and are deleted immediately after your request is fulfilled.

13- What happens to my personal information if I participate in an on-line survey from EPM through this website?

From time to time, we may ask our website visitors to answer survey questions. Surveys generally will relate to the content of the website, our products or categories of products. We may ask for age or age ranges, gender, and/or other non-personally identifiable information. For the purposes of these surveys, we may add information obtained from cookies to your survey answers but no personally identifiable information will be requested. The personal information collected is not tied to any personal information that you may already have given to us. Personal information gathered from polls and surveys are for EPM internal use only but aggregated information (not capable of personally identifying anyone) may be shared with others.

14- Can EPM change the terms of this Privacy Notice?

EPM will occasionally make changes and corrections to this Privacy Notice. Please check this Privacy Notice regularly to see the changes and how these may affect you.

15- Where can I find more information on the legal issues concerning EPM websites and my legal rights and responsibilities?

As EPM is an Egyptian-based company the laws that govern and apply to this website are those of Egypt.

16- Which address is available for me to contact EPM if I have other questions regarding my personal information?

The email address is: or
Call EPM Consumer service Tel.: +2 (02) 24544286

17-Which terms have specific legal meanings in this EPM Privacy Notice (they are highlighted for your ease of use with Capital Letters personal information simply because it is mentioned so often!)?

Personal Information can also be known as Personal Data and means any information relating to you as a natural person that is capable of directly or indirectly identifying you.
(On websites this is typically at least your e-mail address).

Processing of Personal Information means any operation or set of operations which is performed upon your personal information whether or not by automatic means including collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction (i.e. effectively any activity that EPM performs on or with the personal information that you send us).
"Data Controller" is the organization alone or jointly that determines the purposes and means of the Processing of your personal information.
"Third Parties" for the purposes of this Privacy Notice means any company not under control of EPM through either direct or indirect ownership.

18-IMPORTANT – Why do I have to accept the terms of this Privacy Notice?

EPM is a regional company that uses the Internet to collect and process your personal information. This naturally involves the Processing and transmission of your personal information across borders.This Privacy Notice provides you with all information necessary (in an easily accessible way) to make an informed choice as to whether to use this website and to send your personal information to EPM or not.Therefore, by browsing this website and communicating electronically with us, you acknowledge and agree to our Processing of your indirect personal information (cookies, connection and system information) in the manner set out in this Privacy Notice.If you ask us to provide a certain service to you (i.e. a competition, newsletter or new product details etc.) we will need additional direct personal information (name, address and e-mail address) from you. In this case, we will ask you for your express consent to collect and use this personal information. This personal information will be used only for the purposes for which you gave it to us.If you have any questions regarding this Privacy Notice please contact EPM at the address given under Question 5 and we will be pleased to assist you with any additional questions you may have.